LO1 - Adidas

Purpose
The purpose of the adidas logo is to promote and make the public aware of the brand, throughout the years it has changed and developed vastly to keep up with current styles but no altered too much so that it becomes unrecognisable

Format
The format of the promotional items are as clothing, logos, flyers, posters and many other promotional items

content
within the logo for adidas, there is the classic shape with the writing 'Adidas' below the shape, throughout many of Adidas's campaigns it has changed size and altered where it is placed of many of the promotional items, for example the promotion of clothing made and sold by adidas is always featuring the logo on each item as well as on the promotional medium.

style 
the style of this logo & campaign comes across very professional and sophisticated but not so that it becomes intimidating and unnoprochable.

layout 
the layout has the graphic straight above the writing which makes the logo attractive and effective to its audience by not over complicating things, for example on poster promoting new clothing lines, the logo and title of the campaign is different throughout all of the different ones as it fits with the photo featured on the poster.

taget audience
the target audience for adidas is children and adults ranging from 5-67 for a large amount of their products as they create children's clothing and shoes, adults clothing and shoes, sport equipment, and many other generalised sporting items.

regulatory bodies